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Campus Signage
A sell sheet and email for Adelphi University’s campus signage: wayfinding that guides with clarity.
Layout
Wayfinding
Made with
About the project
Adelphi University’s campus signage needed a one-page sell sheet to explain the system to decision makers, plus a matching email to send it out. Both had to feel like Adelphi and get the key points across quickly.
The layout
A large campus photo leads, followed by a short introduction and three clear benefits, each with its own icon: durable, legible and easy to update.
Headline, photo and benefit icons.
Type & color
Adelphi gold and brown anchor the design, with black and white for the copy so specifications and details stay easy to scan.
Sell sheet detail.
Adelphi Gold
#FFB500
Antique Gold
#C0A655
Adelphi Brown
#4F2C1D
Black
#020202
White
#FFFFFF
Stone Gray
#CFD5D4
The email
The email carries the same content in a single scrolling column, with the campus photo up top and one clear button to explore the signage solutions.
The email and its details.
Print and inbox
Side by side, the sheet and the email read as one piece of communication, whether it’s handed over in person or opened on a phone.
Sell sheet, email and mobile views.
Type
Sell sheet and email
Sector
Higher education
Disciplines
Layout Design, Print Design, Email Design
Year
2025
Context
Adelphi University
A one-page sell sheet and a companion email presenting Adelphi University’s campus signage and wayfinding system.
The ask
Explain a signage system to the people who decide whether to invest in it: what it does, why it lasts and how it’s built, all on a single letter-size page.
Leading with the campus
A large photo of the signage in place on campus shows the system working before any copy has to explain it.
Three clear benefits
The middle of the page is organized around three benefits with simple icons, durable, legible and easy to update, followed by the product specifications.
One message, two formats
The email repeats the sell sheet’s structure in one column for phones, ending with a single button so readers know exactly what to do next.
The result
A clean, on-brand pair that makes a practical product easy to understand at a glance, in print or in the inbox.
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Campus Signage
A sell sheet and email for Adelphi University’s campus signage: wayfinding that guides with clarity.
Layout
Wayfinding
Made with
About the project
Adelphi University’s campus signage needed a one-page sell sheet to explain the system to decision makers, plus a matching email to send it out. Both had to feel like Adelphi and get the key points across quickly.
The layout
A large campus photo leads, followed by a short introduction and three clear benefits, each with its own icon: durable, legible and easy to update.
A closer look at the sell sheet: the headline, campus photography and the three benefit icons.
Type & color
Adelphi gold and brown anchor the design, with black and white for the copy so specifications and details stay easy to scan.
A detail of the sell sheet, showing how the copy and specifications are organized.
Adelphi Gold
HEX #FFB500
RGB 255 181 0
Antique Gold
HEX #C0A655
RGB 192 166 85
Adelphi Brown
HEX #4F2C1D
RGB 79 44 29
Black
HEX #020202
RGB 2 2 2
White
HEX #FFFFFF
RGB 255 255 255
Stone Gray
HEX #CFD5D4
RGB 207 213 212
Adelphi gold leads, supported by a deep brown, black, white and a light stone gray.
The email
The email carries the same content in a single scrolling column, with the campus photo up top and one clear button to explore the signage solutions.
The full email, top and bottom, with close-ups of its sections.
Print and inbox
Side by side, the sheet and the email read as one piece of communication, whether it’s handed over in person or opened on a phone.
The sell sheet next to the email on a phone, and the email on mobile from top to bottom.
Project
Campus Signage
Type
Sell sheet and email
Sector
Higher education
Disciplines
Layout Design
Print Design
Email Design
Year
2025
Context
Adelphi University
Design
Benjamin Eppel
A one-page sell sheet and a companion email presenting Adelphi University’s campus signage and wayfinding system.
The ask
Explain a signage system to the people who decide whether to invest in it: what it does, why it lasts and how it’s built, all on a single letter-size page.
Leading with the campus
A large photo of the signage in place on campus shows the system working before any copy has to explain it.
Three clear benefits
The middle of the page is organized around three benefits with simple icons, durable, legible and easy to update, followed by the product specifications.
One message, two formats
The email repeats the sell sheet’s structure in one column for phones, ending with a single button so readers know exactly what to do next.
The result
A clean, on-brand pair that makes a practical product easy to understand at a glance, in print or in the inbox.